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Lynagh, Logsdail, Libonate
Experience Through Research

Two years ago, senior Jeffrey Logsdail left West Virginia University to “come home” to the University of Baltimore’s Merrick School of Business. Now, this well-traveled young man is preparing to enter a world where increased efficiencies in business of all kinds is providing demanding but rewarding career opportunities.

Logsdail, a Maryland native, began his business education inspired by his uncle, an engineer on the Predator unmanned aircraft program who had studied both business and engineering while in college. Logsdail spent his first two undergraduate years in business classes and found his passion, which led him to leave West Virginia and engineering behind to focus on marketing. At the outset, he had no clear direction in the subject.

“Marketing was a broad concept,” Logsdail says. “I knew I was interested in marketing, advertising and ideas, but I didn’t know what that involved.”

Logsdail, who grew up in Ottawa, San Diego, and Westminster, Md., worked closely with marketing professors Peter Lynagh and Michael Laric to establish the direction he needed.

Under advisement of Lynagh and Laric, Logsdail was one of three students tasked to develop separate papers on various integrated marketing communications topics. At the end of the term, Logsdail was teamed up with Laura Abel and David Libonate, B.S. ’10 to write a paper on sustainability and supply chain marketing for the Transportation Research Forum in Arlington, Va. The paper focused on CSX and YRC, two of the nation’s largest freight and shipping companies.

After a successful conference in Arlington, where the three presented and took questions from a roomful of government officials and transportation professionals, they were offered the chance to create a similar report for a conference in Frankfurt, Germany. This research took the place of an independent study project, giving the students educational credit for the accomplishments. The focus of the second paper turned to “Sustainability, Global Ports, and Integrated Marketing Communications.”

 “What they were able to do was exceptional,” said Lynagh, who attended the international conference of the American Society of Business and Behavioral Sciences with the students. “It is one thing to be able to give a presentation in a classroom. To present and answer questions in front of an international group of professionals in the field is entirely different.”

Logsdail, comparing the experiences of presenting in Germany and Arlington, says, “When we were in Virginia, it was more formal. We stood at a podium in front of a group of people. But in Germany, we were broken off into groups and presented in conference rooms, much like presenting in an office environment. Both were new and difficult situations, which I definitely took a lot away from.”

UB’s low student-to-faculty ratio has been one of the most appealing aspect to learning at UB, Logsdail says.

“It is much better than sitting in lecture halls so large that the professor needs to speak into a microphone. Here, I could build personal and professional relationships with professors like Laric and Lynagh, which is what gave me the opportunity to present in Germany.”

Now, as major companies are emphasizing cost- and energy-efficient production methods, Logsdail sees new opportunities. Graduating this month, he has begun searching for work in the growing field of supply chain marketing.

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