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UB/Towson MBA to Launches Forward-Thinking Redesign in Collaboration with Baltimore's Business Community

The newly conceived UB/Towson MBA curriculum—created with significant input from business leaders at prominent area companies—is proving to be a home run with students, garnering hundreds of queries, a substantial boost in enrollment, and accolades from professionals in the field. The increased attention is especially gratifying for the professors and administrators at both campuses who put in hundreds of hours as they recast the degree program, from its core to its many specializations.

The new curriculum was developed as questions about the value of a traditional MBA degree intensify and as changes in the business environment require new skill sets and approaches to business education. The revamped program highlights flexibility and customization, enabling students to create a path to degree specifically suited to their professional interests and career goals. Already, area business leaders who participated in the redesign process are calling it a visionary move—one that will ensure the viability of the UB/Towson MBA for years to come.

The newly redeveloped degree, a partnership between the University of Baltimore's Merrick School of Business and Towson University's College of Business and Economics, is the product of nearly two years of collaborative work to redesign the existing program. The institutions established partnerships with the Baltimore business community and with their alumni, current and prospective students, and faculty. The UB/Towson MBA, available both online and at both campuses, encourages students to build their own program tailored to fit their busy lives and their career goals. Enrollees engage in an entrepreneurial and/or corporate focus, with 10 available specializations.

"It takes a team of strong and self-aware institutions like the University of Baltimore and Towson University to seek constructive feedback to redesign a program as important as the MBA," said Jerome Collier, senior vice president and managing director at M&T Bank, who holds a master's degree from UB and a bachelor's from Towson and also serves as a member of the advisory group that helped shape the revised degree. "The business community's close involvement positions this program as unique among central Maryland business schools. The schools are empowering themselves and their students by inviting in a wide array of stakeholders to own this redesign. The result is a program that is invaluable for those in our community who want to customize their education to meet their present and future needs as business leaders."

The new MBA is offered in seven-week sessions in addition to the traditional 15-week format, and is available on both universities' campuses and online. Today, students—especially working professionals—want faster, "bite-sized" courses delivered in a multiple-front format. Research shows that this approach actually enhances student learning, especially online.

The new MBA curriculum is organized by themes: "Managing Innovation and Strategy," "Leading and Managing People," "Interfacing with External Stakeholders," "Managing the Value Chain," "Managing Performance and Risk" and "Leveraging Technology and Business Intelligence." Also, the new program continues to meet AACSB International accreditation standards; worldwide, less than 5 percent of all business schools can claim this mark of excellence.

Learn more about the redesigned UB/Towson MBA.

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