Prof. Cavazos: Digital Advertising Ecosystem is Rife with Fraud
Study was cited in The New York Times.
 

To the tune of more than $20 billion annually, fraud is laying waste to the world of online advertising and marketing, according to a global economic study led by University of Baltimore Professor Roberto Cavazos for the cybersecurity company CHEQ. Marketers are contending with a digital ad ecosystem with "little regulation, connectedness or disincentive against fraud,” Cavazos says in an article in Ad Age. Improving the situation, he says, will require "honest and robust methods."

 

Based in Tel Aviv, CHEQ's mission is "to help sustain the digital ecosystem by protecting leading advertisers from the risks of online advertising and helping them restore confidence in the space," according to Cision's announcement about the article. The report, "The Economic Cost of Bad Actors on the Internet: Ad Fraud," finds that while direct global economic costs of advertising fraud are estimated to be around $23 billion, the true economic and social costs may climb to $30 billion. As many as 30 percent of digital ads are affected by fraud, and the associated costs are expected to continue to climb during the next few years.

"I have studied the economic costs of fraud in many sectors for decades," Prof. Cavazos said, "and I was left stunned by the scale of fraud in online advertising."

 

The complexity of the online ecosystem, combined with a volume of online ads that reaches into the tens of trillions, has established a situation that is utterly susceptible to massive fraud, he says.

Read the Ad Age article.

 

The study was cited in The New York Times.

 

Learn more about Prof. Cavazos

LikeLike (0) | Facebook Twitter LinkedIn
Features
“Pitch For a Million” Leads to Nearly $2 Million in Potential Real Estate Investment
What's Hot in the Merrick School of Business
UB's New Brand Rolls-out
Dean's Corner
Message from the Dean
Merrick Engages Series Innovation
Lessons From Legends
Accolades to Celebrate
Upcoming Events
Faculty
Accounting Faculty Wins Outstanding Article
UB President's Faculty Award Goes to Accounting Professor
Prof. Cavazos: Digital Advertising Ecosystem is Rife with Fraud
Differences between user addiction to smartphone devices versus addiction to social network
Lingelbach Goes to Myanmar
Prof. van Vliet Receives USM Regents Faculty Award
Recent Scholarly Publications
Students
"Faces of UB" - Business School Edition
2018-2019 Academic Achievement Awards
2019 Honor Society Inductions
Alumni and Friends
Alumni Spotlight
MBA Alumna’s Experience Leads Her to Donate to the School
Update Your Alumni Information
Past Issues of The Merrick Exchange
Connect on Social Media
Entrepreneurship
Winners Announced for UB’s ‘Rise to the Challenge’ Business Pitch Competition
Attman Competition Winner’s Video Game Focuses on Mental Illness Awareness
Takes a Startup to Know a Startup
Global Business
Global Business Challenges Yield Real Results
Centers of Excellence
Measuring Connectedness in Baltmore City Neighborhoods
Back to the Classroom
Fast Pitch: Video Stories in 120 Seconds.