Summer 2023 Issue Is Now Available
AI and Decision-Making
Summer 2023 Issue Latest Articles
Papers to Appear in Future Issues of Management and Business Review
Executive Summaries
AI and the Future of Making Management Decisions
Kick-starting an Innovation Ecosystem
Strategic Management of Corporate Political Activism
THE CIRCULAR ECONOMY: A Slippery Step on the Path to Sustainability?
Special Winter/Spring Issue 2023 Articles
3 Visions of the Future of AIfor Customer Engagement: 2027 Scenarios
Marketing Artificial Intelligence:AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput
Wizenoze: The Value of Engaging the Customer’s Customer
Commonwealth Bank: Amplifying Customer Centricity with AI
Unlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data
Mars’ ACE: Using AI and Behavioral Data in Ad Testing with High Correlating Sales
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The goal of MBR is to publish papers that improve the practice of management. We seek business scholars’ work that translates academic research into practical insights for managers. We seek managers’ perspectives which will inspire conversation and research. We encourage the educational use of MBR articles by permitting degree programs to use them without paying royalty. We hope that by bridging management practice, research, and education MBR will empower all three, forging closer bonds between us..
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