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A Grassroots Initiative to Bridge Practice, Education, and Research.

Summer 2023 Issue Is Now Available

AI and Decision-Making

Summer 2023 Issue Latest Articles

Papers to Appear in Future Issues of Management and Business Review

Vijay Govindarajan and Anup SrivastavaWhat Is a Modern Tech Company? How Does It Differ from a 20th Century Industrial Giant? Stanley Frederick W.T. Lim and...

Executive Summaries

AI and the Future of Making Management Decisions Ali Aslan Gümüsay | LMU Munich and Humboldt Institute for Internet and SocietyThomas Bohné | University of...

AI and the Future of Making Management Decisions

Ali Aslan GümüsayLMU Munich and HumboldtInstitute for Internet and Society Thomas BohnéUniversity of Cambridge Thomas H. DavenportBabson College Ali Aslan Gümüsay, Thomas Bohné, and Thomas Davenport describe...

Kick-starting an Innovation Ecosystem

Arnoud De MeyerSingapore Management University Peter J. WilliamsonJudge Business School, University of Cambridge Do you believe that innovation ecosystems are valuable but don’t know how to...

Strategic Management of Corporate Political Activism

Vikas Mittal,Jones Graduate School of Business, Rice University Jihye Jung,Alvarez College of Business, University of Texas at San Antonio Vikas Mittal and Jihye Jung provide evidence-based...

THE CIRCULAR ECONOMY: A Slippery Step on the Path to Sustainability?

Kieren MayersINSEAD Tom DavisHP (retired) Luk N. Van WassenhoveINSEAD Kieren Mayers, Tom Davis, and Luk N. Van Wassenhove explain how the unquestioning adoption of the circular economy...

Special Winter/Spring Issue 2023 Articles

3 Visions of the Future of AIfor Customer Engagement: 2027 Scenarios

Jerry Wind The Wharton School, University of Pennsylvania Mukul PandyaThe Wharton School, University of Pennsylvania Margherita PaganiSKEMA Business School Jerry DischlerGoogle Artificial intelligence (AI) is making deeper inroads...

Marketing Artificial Intelligence:AI, Marketing, and the Future of Business by Paul Roetzer and Mike Kaput

Michael DiamondNew York University Book synopsis:Marketers expect artificial intelligence (AI) to have trillions of dollars of impact on businesses and the economy, yet many struggle...

Wizenoze: The Value of Engaging the Customer’s Customer

Stefano Puntoni, The Wharton School, University of Pennsylvania Stefano Puntoni examines how Wizenoze, a Dutch educational technology startup, uses AI to match educational content to...

Commonwealth Bank: Amplifying Customer Centricity with AI

Steven Randazzo,Warwick Business School and Harvard University Jin H. Paik, Harvard Business School and Altruistic Yael Grushka-Cockayne,Darden School of Business, University of Virginia Steven Randazzo, Jin H....

Unlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data

P.K. KannanRobert H. Smith School of Business, University of Maryland Yi YangHong Kong University of Science and Technology Kunpeng ZhangRobert H. Smith School of Business, University...

Mars’ ACE: Using AI and Behavioral Data in Ad Testing with High Correlating Sales

Laurent LarguinatMars, Inc. Laurent Larguinat describes Mars’ ACE, a proprietary AI tool which analyzes large sets of consumer behavioral data to predict the sales effectiveness...

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The goal of MBR is to publish papers that improve the practice of management. We seek business scholars’ work that translates academic research into practical insights for managers. We seek managers’ perspectives which will inspire conversation and research. We encourage the educational use of MBR articles by permitting degree programs to use them without paying royalty. We hope that by bridging management practice, research, and education MBR will empower all three, forging closer bonds between us..

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