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A Grassroots Initiative to Bridge Practice, Education, and Research.

Summer 2023 Issue Is Now Available

AI and Decision-Making

Summer 2023 Issue Latest Articles

Kick-starting an Innovation Ecosystem

Arnoud De MeyerSingapore Management University Peter J. WilliamsonJudge Business School, University of Cambridge Do you believe that innovation ecosystems are valuable but don’t know how to...

The Rise of the Standing Neutral: An Easy, Economical, and Effective Way to Prevent Contractual Conflicts

Kate VitasekUniversity of Tennessee Knoxville Daniel BumblauskasMissouri Western State University Jim GrotonEversheds Sutherland (Retired) Yu (Jade) ChuUniversity of Northern Iowa Kate Vitasek, Daniel Bumblauskas, Jim Groton, and Yu...

THE CIRCULAR ECONOMY: A Slippery Step on the Path to Sustainability?

Kieren MayersINSEAD Tom DavisHP (retired) Luk N. Van WassenhoveINSEAD Kieren Mayers, Tom Davis, and Luk N. Van Wassenhove explain how the unquestioning adoption of the circular economy...

AI and the Future of Making Management Decisions

Ali Aslan GümüsayLMU Munich and HumboldtInstitute for Internet and Society Thomas BohnéUniversity of Cambridge Thomas H. DavenportBabson College Ali Aslan Gümüsay, Thomas Bohné, and Thomas Davenport describe...

Strategic Management of Corporate Political Activism

Vikas Mittal,Jones Graduate School of Business, Rice University Jihye Jung,Alvarez College of Business, University of Texas at San Antonio Vikas Mittal and Jihye Jung provide evidence-based...

Executive Summaries

AI and the Future of Making Management Decisions Ali Aslan Gümüsay | LMU Munich and Humboldt Institute for Internet and SocietyThomas Bohné | University of...

Special Winter/Spring Issue 2023 Articles

How Artificial Intelligence Can Keep Classical Music in Business

David Serkin LudwigThe Juilliard School Many fear that AI spells the end of human music and musicians. David Serkin Ludwig explains why new technologies represent...

Introduction

MBR SPECIAL ISSUE – AI FOR CUSTOMER ENGAGEMENT Jerry Wind, Margherita Pagani, and Jerry DischlerGuest Editors of MBR’s Winter & Spring 2023 Special Issue At the...

Wizenoze: The Value of Engaging the Customer’s Customer

Stefano Puntoni, The Wharton School, University of Pennsylvania Stefano Puntoni examines how Wizenoze, a Dutch educational technology startup, uses AI to match educational content to...

AI for Customer Engagement at Google

Google’s Customer Engagement Leadership Team: Tim Frank Qiushuang Zhang Aastha Gaur Ravi Narasimhan Abheek Gupta Roman Karachinsky Doris Neubauer Sandeep Beri Ian Suttle Shashi Upadhyay Leo Cheng Tony Li Natalie Mason Vicky Ge Google had...

AI in Personalized Product Recommendations

Kartik HosanagarThe Wharton School, University of Pennsylvania Dokyun LeeQuestrom School of Business, Boston University Consumers today are presented with a vast wealth of product offerings in...

Book Review: Balancing Human and AI Control to Achieve Meaningful Customer Engagement

Human-Centered AIby Ben Shneiderman Avi ParushIsrael Institute of Technology The introduction of smart systems, automation, and autonomy is strong evidence of the proliferation of artificial intelligence...

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